Some ten years ago I started my own brand of ethical fashion. With the Virginia Rondeel Collection I offer an alternative to fast fashion.
After working for some years as a designer in the fashion industry, I became aware that I did not want to create fashion in a social and environmental harmful way. I started to imagine a eco-friendly way of garment design.
Over the years, this idea resulted in a way of working that is sustainable as well as ethical, a way of creating fashion that steers clear of damaging the planet or exploiting people.
But, apart from creating a sustainable and ethical set of clothes, I wanted my collection to be innovative in design, I wanted it to be exquisite and unique. Ecological fashion should be beautiful.
All my designs are based on discarded men’s shirts. It goes without saying that such shirts have to be in an excellent condition. I turn these shirts into trousers, dresses, skirts and overalls, and I am proud to say that I did succeed in creating what I had in mind. Virginia Rondeel Collection is an urban style of ecological fashion, streetwear adapted to the times we live in.
During these years, I have noticed that the more obstacles you encounter, the better you become as a designer. I strongly believe that my way of approach is not only an ethical alternative to fast fashion, but a challenge to show the best of you as a creator.
I make all my designs in my studio/shop in Barcelona´s La Ribera/Born neighborhood. You are more than welcome to visit me there and see my collection for yourself.